Tichu

TICHU is a luxury jewelry brand founded by Smriti Bohra (also known as Tichu), defined by the principles of being Timeless, Involved, Contributive, Healing, and Unusual. It spotlights unconventional subjects to provoke reflection and exercise influence, transforming luxury silver into wearable art that audaciously celebrates life. At the core of every TICHU creation is a Crystal Quartz, believed to infuse energy, positivity, wellness, strength, clarity of thought, and reduce the effects of radiation and radioactivity. Smriti Bohra, as the pioneer and creative director, advocates a holistic approach to life, highlighting the deep connections between nature and humankind through her work. The brand originated from Bohra’s search for meaningful gifts for men and has evolved into unisex jewelry rooted in craft, high-skilled artisanship, and purposeful narratives, often incorporating various mediums like gold, silver, bamboo, and bidri for a balance of beauty and functionality. TICHU also contributes to social causes, such as welfare for the girl child in India and wildlife preservation

Website: https://tichu.co/
Instagram: @tichuofficial